On-Page SEO Basics: Mastering Meta Tags, Content Optimization, and Internal Linking

Then look at your “Core Web Vitals Assessment” (on both “Mobile” and “Desktop”) to see whether you passed. Core Web Vitals are key speed metrics that can affect your user experience and Google rankings. Schema markup (a type of structured data) is code you add to your page’s HTML that “tells” Google more about the different types of data on your site.

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These two tools will tell you how you can improve your site’s specific pagespeed issues. So if you want simple ways to quickly improve SEO rankings, you’ll love this guide. If you’re serious about improving search traffic we do recommend reading the Beginner’s Guide to SEO front-to-back. We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals.

heading, and each additional heading is used to introduce a new sub-topic. In this example, the

Focusing on on-page SEO will also increase the chance that your off-page SEO strategy will be successful. Nobody SEO Anomaly wants to link to poorly written articles or sites that don’t work correctly. Traffic analysis is another crucial aspect of measuring on-page SEO success. Tools like Google Analytics allow SEO professionals to analyze user engagement on a page-by-page level, providing a clear picture of how users interact with your content.

You’ll see from what keywords did you get the most clicks in Google Images. That’s why you need to add alt text to every informative image on your website. It uses a machine learning algorithm called Google RankBrain that inspects various searches and learns to satisfy the search intent behind each query. Keyword research will tell you what people are searching for (and how many of them).

• Use the list of relevant words that your competitors might not be using…
• Sometimes you’ll launch updated versions or new collections – at which point it might make sense to discontinue older lines.
• Luckily, SEOBoost gives you a detailed overview of what can be improved to improve the overall quality and relevancy of your content.
• Check your website’s speed anytime using Google’s PageSpeed Insights tool.
• Apart from this, you get a terrific site audit feature with Ahrefs that gives you immense insights into your website’s traffic.

This refers to linking to other pieces of content on your site. For example, you’ll notice that many of our blog posts feature related articles in the “further reading” section. For example, one aspect of on-page SEO is using titles and subheadings that include your main keyword. The title shows search engines that your post is likely to match certain search phrases, while the subheadings indicate how much of the topic you’ve covered in the post. On-page SEO is the process of optimizing a webpage for search engine rankings which, in turn, enables the page to gain more website traffic. As the name implies, it includes changes to the page’s content and HTML to increase the search engine result ranking potential.